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Whether we are arguing with a sibling over who gets the controller or negotiating to end a war, we must use rhetoric to sway others to our point of view.
Whether we are arguing with a sibling over who gets the controller or negotiating to end a war, we must use rhetoric to sway others to our point of view.
Rhetoric - the art of persuading others.
Speaker - a person who is trying to persuade others.
Listener (audience) - the person(s) being addressed by a speaker.
Position - (contention, thesis) - the thing a speaker is trying to convince their listener of.
Point - a logical reason that supports a speaker's position.
Argument - a connected series of points intended to establish a position.
Evidence - information that supports a point a speaker is making.
Introduction
Introduction
The art of persuasion is known as rhetoric, and this guide focuses on the ways humans use rhetoric to try and get what they want. Traditionally, rhetoric refers to the arena of verbal debate and so the words speaker and listener are used throughout this guide.
The first three entries of the guide focus on the different modes of persuasion a speaker can use to appeal to their listeners (ethos, logos and pathos). The next three entries focus on the ways that language can be used to achieve specific effects (diction, objective language and subjective language). The final three entries relate to specific persuasive techniques that a speaker can use to more effectively engage their listeners (rhetorical questions, anecdotes and hypotheticals).
You can move through the entries in this guide sequentially or navigate using the menu.
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